Bruce Sullivan has spent four decades working with some of the most recognized brands in the entertainment industry. Before launching his last venture in 2018, ONine Entertainment, Bruce worked the past 13 years at the Wisconsin State Fair as Senior Director of Entertainment and Special Events. During the annual fair’s 11-day run, Bruce and his team secured talent, contracted and coordinated logistics for the Main Stage, Amphitheater, Family Variety Stage, Activity Stage, Street, and Strolling Entertainment, Animal Attractions, and Daily Parade. He also managed numerous other events and competitions including the yearly fall weekend event Harvest Fair where he served as the Event Manager.
Prior to joining the Wisconsin State Fair, Bruce was an Artist Development/Product Manager for Narada/EMI/Virgin Records for eight years and has more than 35 years of radio broadcasting experience. He graduated from the University of Wisconsin – Milwaukee with a BBA in Marketing and a Minor in Mass Communications. He received his Certified Fair Executive (CFE) designation from the International Association of Fairs and Expositions (IAFE) in 2013. At the International Entertainment Buyers Association Conference (IEBA) in 2015, Bruce represented the Wisconsin State Fair when it won the prestigious Fair of the Year award. In 2018, the Wisconsin State Fair was once again nominated for IEBA Fair of the Year.
Bruce is a loving family man with his wife Lori, daughter Samantha, and son Jared. He enjoys anything grape and would love to meet Paul McCartney.