About us

An industry leader.

Variety Attractions is an established and respected entity in the entertainment industry. In 1961 George Moffett founded the company and built it on long-lasting, mutually beneficial relationships with a multitude of artists, agencies and industry leaders; passing along the benefits of those relationships to clients along the way. As a legend in the industry, George has led the company to be recognized many times over by organizations such as the American Country Music Association and the International Entertainment Buyer’s Association, of which George was a founding member.

In 2016, current president and CEO Todd Boltin took over the company after 34 years of experience with the company. Todd is leading the company to take advantage of new trends in the business and continue to provide a high touch experience for our clients.

Variety Attractions is currently the talent buyer of record for 350 events annually and boasts buying power of over 30 million dollars each year. Buying power of that size allows us to provide our clients with the best price possible. Find out more about the services we offer.

1961

Variety Attractions is founded by George Moffett. Started booking circus acts and regional bands.

1961

1966

Introduced our sister corporation Nationwide Demolition Derby to the county fair circuit.

1966

1970

Started booking Oak Ridge Boys, Charlie Daniels, Willie Nelson, Merle Haggard, Loretta Lynn, Tammy Wynette, George Jones, Billy Crash Craddock and Conway Twitty at fairs.

1970

1970

George Moffett is founding member of International Country Music Buyers, or ICMBA (now known as the International Entertainment Buyers Association, or IEBA).

1980

Variety Attractions introduces a band by the name of Alabama to over 60 county fairs and festivals. This was the beginning of a 40 year relationship with the band.

1980

1990

Variety Attractions toured Garth Brooks at 60 county fairs & festivals across the country.

1990

1994

George Moffett is awarded the Country Music Association’s/SRO award for Talent Buyer of the year and the Academy of Country Music’s Talent Buyer/Promotor Of The Year award.

1994

1995

George Moffett is awarded the Country Music Association’s/SRO award for Talent Buyer of the year and the Academy of Country Music’s Talent Buyer/Promotor Of The Year award for the second time.

1995

1996

George Moffett is honored and awarded with the Founders Award by the International Entertainment Buyers Association.

1997

George Moffett is awarded the Country Music Association’s/SRO award for Talent Buyer of the year for a third time. Began to book Kenny Chesney at fairs & festivals.

1997

1999

George Moffett is awarded the talent buyer of the year award from the International Entertainment Buyers Association.

2000

George Moffett is awarded the talent buyer of the year award from the International Entertainment Buyers Association for a second year in a row.

2006

Began booking Jason Aldean at fairs & festivals.
Variety Agent, Bill Magann, is awarded the Academy of Country Music’s Talent Buyer Of The Year award.

2007

Began booking Lady Antebellum at fairs & festivals.

2009

George Moffett inducted to the Ohio Fair managers Hall of Fame. The George Moffett scholarship is endowed at Belmont Univeristy in Nashville, TN. The scholarship is awarded annually to a Belmont student studying music business.

2010

George Moffett is inducted into the International Entertainment Buyer Association’s hall of fame.

Todd Boltin is awarded the Academy of Country Music’s Talent Buyer/Promotor of the year award and the International Entertainment Buyer Association’s Entertainment Buyer Of The Year award as well as the association’s President’s award.

2010

2012

Todd Boltin is awarded the International Entertainment Buyer Association’s Fair Buyer Of The Year award.

2012

2013

Began to book Florida Georgia Line at fairs & festivals.

2016

After 34 years with the company, Todd Boltin becomes President and CEO of Variety Attractions.

2018

The Nashville Association of Talent Directors honors George Moffett with their lifetime achievement award for his contributions to the NATD.

2018

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