With a passion for music and live events, Justine Vergeer began her career in the music industry at the Young Auditorium box office in 2004 while attending the University of Wisconsin – Whitewater. She joined the Wisconsin State Fair in 2009, excelling as a Marketing & Sponsorship Coordinator and later as Entertainment Manager. In 2011, Justine transitioned to the role of Community Development Manager at a nonprofit food bank in Milwaukee, Wisconsin, where she managed special event logistics and led a volunteer program of 12,000 participants. With a background in ticket sales, fairs, and nonprofits, Justine is a well-rounded Talent Buyer that understands goals and challenges at every angle.
Since joining Variety Attractions in 2019, Justine has served as a Talent Buyer for multiple fairs and festivals across the South and Southeast. Innovative and thoughtful, Justine is always strategizing how her venues can stay viable in the ever-changing landscape of live entertainment. Justine was promoted to Executive Vice President in the summer of 2025 and was nominated for the coveted Fair Buyer of the Year award by the International Entertainment Buyers Association in 2025.
An active member of the Academy of Country Music, the Country Music Association, the International Association of Fairs and Expositions, and the International Entertainment Buyers Association; Justine currently lives in a small community west of Nashville, Tennessee, where she enjoys life as a wife and mother of three.
