Major League Eating is the world body that oversees all professional eating contests. The organization, which developed competitive eating and includes the sport’s governing body, the International Federation of Competitive Eating, helps sponsors to develop, publicize and execute world-class eating events in all varieties of food disciplines.
MLE-sanctioned eating contests provide dramatic audience entertainment and offer an unparalleled platform for media exposure. The world’s top competitive eating stars—such as Joey Chestnut, Matt Stonie. Miki Sudo, Geoffrey Esper, and Eric “Badlands” Booker—are all Major League Eaters.
Major League Eating holds approximately 70 events annually, including the Nathan’s Famous Fourth of July Hot Dog Eating Contest in Coney Island, NY. Other MLE sponsors include Hostess, Hooters, Heinz Ketchup, Pizza Hut, Old Navy, Bass Pro Shops, 7-Eleven, ESPN, Taco Bell, Jimmy John’s, Pepto Bismol, Wingstop, Harrah’s Entertainment, Isle of Capri Casinos, and Roy Rogers. MLE also holds competitons at a variety of events including the New Orleans Oyster Festival, the National Buffalo Wing Festival, Norfolk Harbor Fest, and the Wisconsin State Fair.
MLE promotions generate billions of consumer impressions annually. Nathan’s Famous contest generated more than 300 million consumer impressions on domestic television and hundreds of million more impressions in traditional and digital media. Outlets that have covered our events in the past year include ESPN, CNN, FOX, BBC, Yahoo.com, Vice.com, Buzzfeed.com, NBC News, ABC News, FOX News, CBS News, the Today Show, Good Morning America, the Tonight Show, The Late Show, the Jimmy Kimmel Show, Associated Press, Sports Illustrated, the New York Times, the Wall Street Journal, and thousands of network television affiliates, newspapers, and radio stations nationwide.
Original MLE content has aired on ESPN, MTV, the Travel Channel, Spike TV, Discovery and The Bio Channel. The ESPN telecast of the Nathan’s Famous Hot Dog Eating Contest has secured over a million live viewers for 10 consecutive years. The 2018 telecast was the most-viewed program on ESPN and ESPN2 on July 4th.